Ok, ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I'm getting there. Didn't I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you
penalized or banned. Let's start with our own backyard. Your thinking...Yea, yea I know "As momma always told you." Yep. See your getting it!
The path ahead. Once you have a fair idea of the current realities of your website, the next step would be to figure out where you are headed and what path would be best to reach there. Building a road map for your online business is crucial if a website is to achieve success online.
New content. Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
SEO news 02. Combination of Internal Links: The best-valued and easiest plan for SEO is combination of internal links to the website. Make sure that all the links you have created are appropriate and working as they should be. In addition, you have to use the anchor text very responsive to Search Engines.
SEO, Search Engine Optimization (the optimization of a website to rank in the top 3 natural results of search engines) Is really all about one single thing. CONTENT. Ever hear how content is KING? So when you are working on your website always remember that it is the CONTENT that
matters most. You could apply each of these Top 10 SEO tips, have crappy content, and all of your SEO work would be worthless. Always make sure you content is great, this will keep Google happy, but also and most importantly your readers/customers.
The additional benefit is: now instead of simply having one (optimized) listing in the search engine, you end up with SEVERAL, many of them on the first page! None of them is even your site, but all of them are pages that lead people TO your website!
Always add fresh content to your website. Static content is the death of any website. Search engine robots, not to mention human readers, love fresh content on a website. Thus, you should employ a few SEO strategies to feed your
website with fresh content, on a daily basis if necessary. One great way of doing this is maintaining a blog or a news section on your website, or by subscribing to automatic newsfeeds.
When doing SEO, you should never forget the power of internal link building. By linking the various pages on your site with the anchor text, you'd be able to utilize the full potential of internal link building, and create high quality link juice for the search engines. Most people don't know this, but now you do and you can put it into practice. When you build your links internally, you offer your page rank to your various pages and this will rank you higher as well. Link building is never completed until you have all of your pages linked.
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