Ok, ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I'm getting there. Didn't I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you penalized or banned. Let's start with our own backyard. Your thinking...Yea, yea I know "As momma always told you." Yep. See your getting it!
By adding news to your website, you will be adding extra content, and the search engines will visit your site more often. What sort of news, or other regular additional content could you provide your SEO company with? What about a blog, or focusing on a department or member of staff in your company? What about a product of the week, or a branch of your company?
Relax! Don't get tunnel vision about the content of your content! Your followers want to know more than what's going on in your office. Keep an eye on the world news, current affairs, trending topics, new films, music, and new products. This list is literally endless and it's a sea of interesting stuff your followers will want to read about. Think outside of the box with some interesting posts by being a leader not a blatant, blind follower.
Always add fresh content to your website. Static content is the death of any website. Search engine robots, not to mention human readers, love fresh content on a website. Thus, you should employ a few SEO strategies to feed your website with fresh content, on a daily basis if necessary. One great way of doing this is maintaining a blog or a news section on your website, or by subscribing to automatic newsfeeds.
A lot of high ranking websites have outstanding articles posted around the
internet as well as on their site. It's part of that wonderful promotion circle. Articles lead to more traffic. More traffic leads to better placement in search engines and so it goes.
Always be informed with the latest SEO news. You really have to be up to date with every little change about search engine algorithms and most especially SEO strategies.
SEO, Search Engine Optimization (the optimization of a website to rank in the top 3 natural results of search engines) Is really all about one single thing. CONTENT. Ever hear how content is KING? So when you are working on your website always remember that it is the CONTENT that matters most. You could apply each of these Top 10 SEO tips, have crappy content, and all of your SEO work would be worthless. Always make sure you content is great,
Pinterest this will keep Google happy, but also and most importantly your readers/customers.
Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don't ignore this free advice!
